The prices you see in the Printify catalog are wholesale prices. In addition to shipping charges, they make up the total cost merchants pay for a product.
Here's an example.
Imagine you are selling this Bella Canvas Shirt (a merchant favorite!)
Currently we have 4 print providers who are printing on that shirt. 3 are in the US and 1 is in the UK.
As you can see, each provider has different base prices and other differences.
If you choose to sell with MyLocker you would be starting with a base price of $8.89
Clicking on the “shipping and more details” button underneath MyLocker will open up the following page where you can see the flat-rate shipping costs. (These are also available on our Shipping Rates page)
Assuming you would be shipping within the United States, your shipping cost for a single shirt would be $4.
That brings your total base price to $12.89 ($8.89 + $4)
Let's say you sell the shirt on your website for $20.
Your profit for a single shirt would be $7.11 ($20 - $12.89) a 35% profit margin.
The profit you receive from your products is completely up to you - we recommend a minimum profit margin of 30% for your business to grow with Printify
Here are some things to consider when setting up prices for your products:
- Who are your customers and how much are they willing to pay for your products?
- What is the price for similar products on the market?
- Do you offer free shipping? This could be a good sales trigger, and adding a little extra to the profit margin could cover that.