The prices you see in the Printify catalog are the production prices. In addition to shipping charges, they make up the total cost merchants pay for a product.
Here's an example:
Imagine you are selling this Unisex Jersey Short Sleeve Tee by Bella + Canvas. You'll see several print provider options for this shirt.
As you can see, each provider has a different t-shirt color availability, base price, location and other differences.
Let's say you've chosen MyLocker as the print provider for this product. Then you would be starting with a base price of $11.93.
Clicking on the “Shipping and more details” button underneath MyLocker will open up the following page where you can see the flat-rate shipping costs (these are also available on our Shipping Rates page).
Assuming you would be shipping within the United States, the shipping cost for a single shirt would be $4. Typically, you would charge the same shipping cost from the customer, so that the customer is paying for the order shipping.
How do I set up shipping?
Let's say you sell the shirt on your website for $20.
In that case, your profit for a single shirt would be $8.07 ($20 - $11.93), or a 40% profit margin.
The retail price that you choose for your products is completely up to you - we recommend a minimum profit margin of 30% for your business to grow with Printify.
Here are some things to consider when setting up prices for your products:
- Who will be your customers, and where are they likely to be located? Should you choose a print provider located in the same area to cut down on the delivery time?
- What is average price for similar products on the market?
- Should you charge more than the average price for a similar product on the market? What would make your product more valuable in the customers' eyes, so that they'll be willing to pay more?
- Will you be using various sales strategies to drive sales, like frequent discounts? Think about the price you want to charge, and make sure that is the price after the discount will be applied in your store.
- Will you be offering free shipping in your store? This could be a good sales trigger, however, bear in mind that you'll need to add that amount to the product retail price in order to absorb the actual shipping costs.