The prices you see in the Printify catalog are the production prices. In addition to shipping charges, they make up the total cost merchants pay for a product.
The amount of profit that you will make depends on how high you set your product retail prices.
Here’s an example:
Imagine you are selling this Unisex Ultra Cotton Tee by Gildan. You’ll see several print provider options for this shirt.
As you can see, each provider has a different t-shirt color availability, base price, print areas, location and other differences. If you can’t decide on which print provider to choose, you may want to check out this article.
Let’s say you’ve chosen MyLocker as the print provider for this product. Then you would be starting with a base price of USD 9. This price includes the blank t-shirt and a front print.
Please note that additional print areas (i.e., a neck label, sleeve print or a back print) can be added to garments for an extra charge. Garments of size 2XL and upwards have a higher production price.
To see the pricing of each product variant, the associated shipping rates, and additional production information, click on the More details button.
Assuming you would be shipping within the United States, the shipping cost for a single shirt will be USD 4. Typically, you would charge the same shipping cost from the customer so that the customer is paying for the order shipping.
Let’s say you sell the shirt on your website for USD 15.
In that case, your profit for a single shirt would be USD 6 (USD 15 - USD 9), or a 40% profit margin.
The retail price that you choose for your products is completely up to you, however, we recommend a minimum profit margin of 40% for your business to grow with Printify.
Here are some things to consider when setting up prices for your products:
What is the average price for similar products on the market?
Should you charge more than the average price? How can you add extra value to your product so that your customers would be willing to pay more?
Where are the majority of your customers likely to be located? Should you choose a local print provider to cut down on the delivery time and shipping costs?
Will you be offering free shipping in your store? This could be a good sales trigger, however, bear in mind that you’ll need to add that amount to the product retail price in order to absorb the actual shipping costs.
Will you be using various sales strategies to drive sales, like frequent discounts? Think about the price you want to charge, and make sure that is the price after the discount will be applied in your store.