Printify charges you for product and shipping costs only in US dollars (USD).  If your store is located outside of the US, you can still display the price you want your customers to see by simply ignoring the $ when setting up retail prices.

For instance: If you wish to sell a shirt for £25, you need to set up the retail price as $25 in your Printify app.

⚠️ Please note that in this scenario, the profit margin in your Printify app will be calculated incorrectly because you will be charging your customers £25 but Printify will be charging you the base price in USD. 

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