How can I set up marketing tools for my Pop-Up Store?
Integrating your Pop-Up Store site with tools like Google Analytics and Facebook (Meta) Pixel can provide valuable insights into customer behavior and help you better understand your audience. To set it up, simply input the applicable tracking ID in the Marketing settings of your Pop-Up store.
Watch our video for step-by-step instructions, or follow the steps outlined below.
Google Analytics
Google Analytics is a platform that collects data from your website to create reports that provide insights into your business. You can track metrics like the number of visitors to a product page, the sales of a specific product, and the performance of your online marketing campaigns.
To set up Google Analytics
- In your Analytics account, create a property (for example, you can name it “My Pop-Up Store”). Make sure to create a Google Analytics 4 property.
- Set up a data stream to start collecting data. Choose “Web” as your platform and enter the URL of your primary website, e.g., “wonderland.printify.me”, and a Stream name, e.g. “My Pop-Up Store (web stream)”.
- Once done, simply copy the Google tag (“G-” tracking ID) and add it to your Pop-Up Store Marketing settings.
For detailed setup instructions, please visit this article.
Facebook (Meta) pixel
Facebook Pixel is a code snippet that tracks user behavior on your website and measures the effectiveness of Facebook ads. It logs actions taken on your website, such as adding items to the shopping cart or making a purchase.
To set up Facebook (Meta) pixel
- In your Facebook business account, create a Meta pixel.
- Copy the pixel ID.
- Add the pixel ID to your Pop-Up Store Marketing settings.
For detailed setup instructions, please visit this article.