What are the costs associated with selling on Etsy?

Written by

Pascal Blake

Selling on Etsy costs you a one-time shop setup fee, Etsy's standard listing, transaction, and payment processing fees, and possibly an Offsite Ads fee on orders that come from Etsy’s external ads, on top of the production and shipping costs Printify charges. Etsy itself doesn't charge any recurring subscription fee.

What are Etsy’s fees?

To open your Etsy shop, you may be required to pay a one-time set-up fee, which can vary depending on your location and Etsy’s policies.

When selling on Etsy, typically the following fees will apply:

Listing fee (USD 0.20)
Transaction fee (6.5%)
Payment processing fee (US: 3% + USD 0.25)

The payment processing fees vary by country, see Etsy's Payments policy for more info.

How do Etsy's fees show up in Printify's pricing table?

To make it easier to factor these costs into your product pricing, Printify's pricing table includes a dedicated Etsy fee column.

To find the Etsy fee column, switch to the Detailed table view tab. The amount displayed in this column will be automatically added to the suggested retail price of the product in Printify:

Detailed table view tab and Etsy fee column.

Note

Etsy calculates the fees based on the total retail price of items plus shipping cost. However, since accurately predicting shipping costs for each customer’s location isn’t possible, these costs are not included in the amount displayed under Etsy fee.

Retail price: This is what your customers will pay for the product in your store.
Production cost: This is the amount charged by Printify for printing the product.
Etsy fee: Since this fee is based on the retail price, it changes depending on the price you set for the product.
Profit: This is the money you’ll earn after deducting the production cost and Etsy fee from the retail price.
Profit margin: This is the percentage of the retail price that represents your profit. By default, it’s set at 40% but can be adjusted.

Tip

If production costs differ between variants, use our Profit Calculator to accurately calculate pricing for each product variant. It breaks down all associated costs, including sales channel fees and shipping costs if they’re included in the price.

What is Etsy's Offsite Ads program?

Etsy’s Offsite Ads program showcases a variety of Etsy products on external websites, including search engine results, social media platforms, Etsy Publishing Partner sites, and more.

This service from Etsy incurs no initial fees for sellers; they are only charged an advertising fee when a sale is completed. If an order can be traced back to an off-site ad, Etsy will charge a fee of either 15% or 12% of the sale price.
If you frequently receive orders through this program, it can be a good idea to incorporate this fee into your product’s retail price to maintain your profit margins.
All Etsy sellers are automatically enrolled in the Offsite Ads program and may face associated fees upon making a sale. You may have the option to opt out if you prefer not to participate.

If you’d like to include the fee for Etsy’s Offsite Ads in your Etsy fee calculation, simply toggle the switch and select the appropriate percentage:

Sellers with annual revenue below USD 10,000 will incur a 15% charge per order.
Those earning USD 10,000 or more will be charged 12% per order.

Etsy off-site adds toggle and Etsy fee column.

Note

The profit margin does not automatically return to its previous value once off-site ads are enabled. You may need to manually readjust it as necessary.