How can I increase the visibility of my listings on eBay US?

To enhance the visibility of your eBay listings, you can promote them within the marketplace. When a listing is promoted, it appears prominently in search results with a “Sponsored” tag. You will only be charged for the ad if it results in making a sale.

We recommend using eBay’s Promoted Listings Standard campaigns with a suggested ad rate of 6-10%. eBay offers the flexibility to choose an ad rate between 2-100% of the item’s total sale amount. We suggest starting with lower percentages and making adjustments gradually. For example, run listings at rates of 4%, 6%, 8%, and 10% over 6 weeks. If using a dynamic ad rate, set a cap accordingly.

To promote your listings

1. In the Seller Hub, select Edit to open the actions dropdown beside an eligible listing.
2. Select Promote.
3. Enable the toggle next to the general campaign strategy.
4. Select your ad rate strategy:
   • Dynamic ad rate,
   • or Fixed ad rate.
5. Select an existing campaign or create a new one.
6. If you chose Fixed ad rate, set your listing’s ad rate.
7. Select Apply.

To learn more about promoting your eBay listings, visit this article.