How can I increase the visibility of my listings on eBay US?
To enhance the visibility of your eBay listings, you can promote them within the marketplace. When a listing is promoted, it appears prominently in search results with a “Sponsored” tag. You will only be charged for the ad if it results in making a sale.
Note
This feature is available to sellers with an Above Standard or Top Rated Seller level, and enough account activity.
We recommend using eBay’s Promoted Listings Standard campaigns with a suggested ad rate of 6-10%. eBay offers the flexibility to choose an ad rate between 2-100% of the item’s total sale amount. We suggest starting with lower percentages and making adjustments gradually. For example, run listings at rates of 4%, 6%, 8%, and 10% over 6 weeks. If using a dynamic ad rate, set a cap accordingly.
To promote your listings
- In the Seller Hub, go to Listings → Active.
- Select the listings you want to promote and click Sell it faster → Promote.
- Enable Promoted Listings Standard. Choose the preferred option (fixed or dynamic rate), adjust the rate.
- Click Apply.
To learn more about promoting your eBay listings, visit this article.
Note
Keep in mind that eBay will take a percentage based on your chosen ad rate if a sale occurs. This can impact your profit margin, so consider adjusting the retail price of the product accordingly.