Running store promotions on eBay US can attract customers searching for good deals in the marketplace. eBay’s store promotion tools enhance the appeal of your listings, making them more attractive to potential buyers. Successful eBay stores often maintain ongoing promotions to consistently attract customer interest.

We recommend that you start with a minimal discount and track the success of the campaign, then adjust your approach accordingly. Observe the customer behavior and experiment with different types of discounts to find what works best.

In this article:

• Markdown sale events
• Coupons

Markdown sale events

Markdown sales events are discounts applied to specific product categories (groups). If the product is included in the event, it will have a strike-through price (“before” and “now” prices displayed). You can choose between the following discount types:

• “Take X% off each item” (select the discount percentage; see the example below)
• “Take $X off each item” (select the dollar amount)

To create a markdown sale event:

1. In the Seller Hub, click the Marketing tab → Promotions.
2. Select Create an event → Sale event + markdown.
3. Choose the discount type and follow the rest of the steps.
4. Once created, make sure to add it to your store banner for visibility.
   • Go to Store → Edit store.
   • Scroll down to Use a marketing banner and click Add a banner.
   • Follow the steps to add the promotion you just created.

To learn more about markdown sale events, visit this article.

Coupons

Coded coupons allow you to create different types of discounts for your products. The coupons can be shared publicly (e.g., add them to your store page as a banner), or privately by sharing them with specific customers (print and include in the order to incentivize another purchase) or newsletter subscribers.

To create a coded coupon:

1. In the Seller Hub, click the Marketing tab → Promotions.
2. From the drop-down menu under the Create a promotion button, select Coupon.
3. Next, you can generate a unique coupon code.
4. Choose the type of discount:
   • Offer a set price reduction
   • Offer a percentage discount
   • Make a multi-item offer
5. Add a description and photo.
6. Choose the other conditions of the coupon and click Launch coupon.
7. Once created, make sure to add it to your store banner for visibility.
   • Go to Store → Edit store.
   • Scroll down to Use a marketing banner and click Add a banner.
   • Follow the steps to add the coupon code you just created.

We recommend that you start with a minimal discount and track the success of the campaign, then adjust your approach accordingly. If you notice that your customers mostly buy one item, we suggest giving a discount for multiple item purchases.

To learn more about coupons, visit this article.