To get customers on TikTok, you can either create engaging videos to promote your products directly or use TikTok’s Affiliate Program to partner with creators who do the promotion for you.

The Affiliate Program is ideal if you prefer not to make content or don’t have a large following; you simply partner with creators who promote your products and share a percentage of each sale they generate, like 15-25%. Read on or watch our video to learn more about how to sell on TikTok.

Creating your own content on TikTok

Selling products on TikTok works best when you create original, engaging content that strikes a balance between entertainment and promotion. Avoid making all your videos solely focused on sales—mix in fun, relatable content to keep your audience interested.

Here are some content ideas:

• Tutorials and product demos
• Giveaways with a clear call to action (follow, comment, etc.)
• Themed content (such as holiday-focused posts)

How well your content performs on TikTok is determined by TikTok’s algorithm. Generally, videos with high engagement—likes, comments, shares, and replays—are promoted by the algorithm. Here are a few tips that can help you increase engagement:

• Hook viewers immediately: The first 2–3 seconds are crucial for capturing attention and preventing users from scrolling to the next video.
• Use trending sounds, topics, and hashtags: Choose trending audios that fit your concept. Avoid using trending sounds without a clear purpose or relevance to your content.
• Use captions: Some users watch videos without sound, so adding captions can boost engagement.
• Keep experimenting: Regularly assess what works and what doesn’t, and adjust your content based on these insights.

Additionally, here are some guidelines to help further optimize the reach of your content:

• Post regularly: Aim for at least 1-4 videos per week to stay visible and relevant.
• Keep videos short: Short-form content (15-30 seconds) performs best.
• Optimize posting times: The best time to post is generally between 6 PM and 10 PM, especially on weekends. However, be sure to adjust based on the habits of your specific target audience, as they may differ.

Working with TikTok content creators

If you want to collaborate with established TikTok content creators to promote your products and share a percentage of each sale they generate, TikTok's Affiliate Program is an excellent solution.

You can select specific products or all of your products, choose the collaboration type, and set the commission rate, which ranges from 1% to 80%. However, we recommend setting the commission rate between 15% and 25%.

There are two types of collaborations available:

• Open collaboration: This option allows any interested creator to promote your products. You can enable the “Require Approval” toggle in open collaboration settings if you prefer to review and approve creators before they start promoting.
• Targeted collaboration: This option is for when you have specific creators in mind. You can invite them directly, and they can begin promoting your products as soon as they accept your invitation.

Find step-by-step setup instructions for each collaboration type by clicking here.