Important Changes for Existing Merchants Regarding Pop-Up Stores Starting in 2025
We know that you love your Pop-Up Store, which is why we’re making it better.
We’ve crunched the data and spoken to many, many merchants, so we could make Pop-Up stores do more for you. To make this happen, we’ve had to make some fundamental changes to the way Pop-Up Stores work.
First, we’re adding an integration with Stripe - one of the worlds’ favorite payment platforms. This will allow you to receive your payouts directly via bank transfer without any minimum payout restrictions.
We’re also no longer going to deduct tax from your earnings, giving you full control over your taxes.
It’s important to note that, as a result of these changes, Pop-Up Store sellers will now be considered “merchants of record”.
What is a Merchant of Record?
A merchant of record (MoR) is an individual or legal entity responsible for selling goods or services to an end customer.
What does the Merchant of Record model mean for your relationship with customers?
As the merchant of record, you will assume full responsibility for the sale of products to end customers. This includes ensuring compliance with all applicable laws and regulations. You must ensure adherence to intellectual property laws, including respecting third-party rights, such as copyrights, trademarks, and patents. You will be solely responsible for the collection, reporting, and remittance of all applicable taxes, including, but not limited to, sales tax, value-added tax, and any other taxes or duties as required by applicable jurisdictions.
What are the key changes you can expect?
Starting from March 31, here are the key things that will be different compared to your current Pop-Up store experience:
- In order to continue selling with your Pop-Up Store, you will need to complete the Stripe verification process.
- Only US-based sellers will be able to sign up and continue to sell on Pop-Up Store. However, shipping will remain available to all destinations. We plan to expand the availability of Pop-Up Store to additional countries in the upcoming weeks. Here are the countries that we plan to introduce soon:
United Arab Emirates, Austria, Australia, Belgium, Bulgaria, Canada, Switzerland, Côte d’Ivoire, Costa Rica, Cyprus, Czech Republic, Germany, Denmark, Dominican Republic, Estonia, Spain, France, Finland, United Kingdom, Gibraltar, Greece, Guatemala, Hong Kong, Croatia, Hungary, Indonesia, Ireland, Italy, Japan, Liechtenstein, Lithuania, Luxembourg, Latvia, Malta, Mexico, Malaysia, Netherlands, Norway, New Zealand, Peru, Philippines, Poland, Portugal, Romania, Sweden, Singapore, Slovenia, Slovakia, Senegal, Trinidad and Tobago, Uruguay. - If none of the above mentioned countries apply to you, please consider integrating with one of the many other sales channels available through Printify.
- To give you more flexibility, transparency, and control over your earnings, we’re integrating with Stripe. With Stripe, you can receive payouts directly via bank transfer on the 15th of each month, without the previously required minimum payout amounts.
- We’ve added a new section where you can view all your Pop-Up transactions, including customer payments and earnings payouts, providing you with more insights into your earnings.
- Moving forward, the Pop-Up Store will operate like any other sales channel integrated with Printify. This means we will not charge your customers directly. Instead, your customers will buy from you, and you will buy from Printify. As a result, sales tax may apply to items on Printify unless you submit a valid resale certificate.
- Sales tax will not be applied directly to your customers and no tax will be deducted from your payouts, making you solely responsible for handling your tax obligations. This also means that if you had previously submitted a W-9 form, it will no longer be applicable. We recommend factoring the sales tax amount into your retail price to ensure you can cover any taxes due later.
What steps do I need to take?
You will need to complete Stripe’s verification process by March 31, 2025. If the verification process is not completed by this date, your store will no longer be able to process payments.
Don’t worry if you are not successfully verified by Stripe initially. You will have the option to update and adjust the relevant information as needed.
Regardless of your Stripe verification status, nothing will change until March 31, 2025. Your payouts will continue to be sent to your PayPal account as usual. Starting March 31, 2025, we will transition your account to the new model, and from that point forward, your earnings will be sent directly to your bank account.
To start the verification process, click here.
What if I don’t get verified until March 31?
If the verification process is not completed and you have not received the “OK” status for selling, your store will remain active; however, the Pop-Up Store checkout will be blocked, preventing customers from placing orders.
Once you successfully complete the Stripe verification process and obtain the required status, your checkout will be reactivated, allowing customers to place orders again.
What should I do if I currently have a Pop-Up Store but I’m based outside the US?
Your eligibility to continue selling with Pop-Up Store depends on the country you’re based in:
- If your country is included in the list of countries we plan to introduce soon (see above): Your business will not be affected until March 31. After March 31, you will need to wait for our team to make the Pop-Up Store available in your country to continue selling. This update is expected to happen in the coming weeks.
- If you are based outside the US, outside the countries listed above, or in a country not supported by Stripe: Unfortunately, you will not be eligible to continue selling on Pop-Up Store. As an alternative, you can explore and choose from other sales channels that Printify integrates with.
What will happen to my existing earnings?
On April 14, 2025, you will receive a payout to your PayPal account for earnings accumulated up to March 31, 2025. Please complete your payout form before this date.
The current payout form will remain available even after March 31, so you will be able to fill in the necessary information and receive a payout even after we have switch to Stripe.
What information will be required during the Stripe verification process?
The information required will depend on your business type, but for individuals, Stripe mainly requires basic personal information such as name, address, email, phone number, etc.
Here’s an example of what’s required for US-based merchants:
For individuals:
- Bank account information for payouts
- Name, date of birth, address, email, phone number, tax information (SSN)
For non-profit organizations:
- Bank account information for payouts
- Company name, address, phone number, tax ID
- Representative name, date of birth, address, email, phone number, tax information (SSN), job title
For companies:
- Type of business (e.g. company or nonprofit organization)
- Business structure (e.g. sole proprietorship, single-member LLC, etc.)
- Bank account information for payouts
- Legal business name, address, phone number, tax ID
- Representative name, date of birth, address, email, phone number, tax information, job title
- Owners name, email address
How will my Pop-Up Store earnings be paid out after this change goes live?
During Stripe verification, you will need to provide your bank account information. Your Pop-Up Store earnings for sales made in the previous month will be paid out via bank transfer on the 15th of each month. For example, if you started selling in March, your earnings for that month will be paid out on April 15th.
Your payout will be calculated as follows:
Payout = Total Sales - Production and shipping costs - Sales Tax (if a valid resale certificate has not been submitted) - Refunds (if applicable).
What do the verification banners in my Dashboard mean?
Based on Stripe verification results, we will display specific banners at the top of the Dashboard and on other pages.
If you’re approved by Stripe, a green banner will appear in the Dashboard. This means you’re all set! Your buyers will continue to be able to add products to their carts in your Pop-Up Store, and you can keep receiving payouts for your sales.
If you see an orange banner, it means additional information is required for you to continue selling products and receiving payouts, or, in some cases, this information may soon become mandatory. To update your details, click the Verify my store or Continue verification button.
You will then be redirected to the “Verification” tab in your Pop-Up Store settings, where you can view and update the required details.
What do I need to know about sales tax when selling online?
Understanding your online sales tax obligations is challenging. Unlike a physical store, which typically has more straightforward compliance requirements, online sellers have to be aware of sales tax laws in all the states and cities where their customers are located.
For example, if your business is located in Texas, but you sell online to customers in New York, Michigan and California, you will need to account for your tax obligations not only in Texas but also in these three additional states.
What is sales tax?
Sales tax is a consumption tax applied to the sale of most (but not all) goods and services purchased by the end customer. Unlike federal taxes, sales tax is managed at both the state and local levels.
It is typically calculated as a percentage of the purchase price and added to the final cost of the product or service.
For more detailed information about sales tax, please visit this article.
Am I required to collect sales tax when selling online?
You might be wondering whether you need to collect sales tax for your online sales. The answer depends on whether you have a sales tax nexus in the states where your products are being delivered.
If the answer is yes, you will need to register to collect and remit sales tax in those states. If you’re selling on a marketplace, the marketplace often handles collecting and remitting sales tax for you. However, this isn’t always the case. If the marketplace does not have a sales tax nexus, but you do, you’re responsible for paying the tax owed.
What is sales tax nexus?
Sales tax nexus refers to the connection between a seller and a state that requires the seller to register, collect, and remit sales tax in that state. Certain business activities, such as maintaining a physical presence or exceeding a specific sales threshold, can establish nexus with a state.
You can learn more about sales tax by visiting the Sales tax section in our Help Center. However, we strongly recommend consulting a tax specialist or CPA for personalized advice on sales tax and applicable regulations.
If you have any questions or need further assistance, please don’t hesitate to reach out to our Support Team.