Navigating the Lifting of the TikTok Restriction in the US
TikTok has secured its continued operation in the United States following a finalized agreement between its parent company, ByteDance, and U.S. authorities.
As of January 22, 2026, TikTok now operates under a majority American-owned U.S. joint venture, created to address national security and data protection concerns. This agreement removes the immediate risk of a U.S. ban and allows TikTok to continue serving its U.S. user base without interruption.
What this means for merchants and creators
TikTok remains fully available and operational in the U.S., giving merchants and creators continued access to the platform’s audience and features. You can keep using TikTok to promote products, engage customers, and grow your brand as usual.
Next steps
Even though TikTok is currently available, a little caution goes a long way. Staying prepared and taking proactive steps can help keep your business running smoothly.
While TikTok is a unique platform with powerful tools for video-based content, diversifying your sales channels is a smart way to protect your online presence. Expanding to additional marketplaces or launching a standalone store can help ensure continuity and reduce reliance on a single platform.
Below are the alternative sales channel options available through Printify.
Marketplace options:
Stand-alone store options:
Explore our integration guides for each of these sales channels here.
If you have any questions or need further assistance, please don’t hesitate to reach out to our Support Team.