How can I set smart retail prices with the Pricing tool?

Written by

Simona Pidika

The Pricing tool helps you set a competitive retail price for your products—no spreadsheets or guesswork required. It suggests a retail price range based on real-time sales data from your connected store platform, such as Etsy, Shopify, or Amazon. You’ll see whether your current price is too low, too high, or within the optimal range, allowing you to preview how options like Free shipping and Etsy off-site ads affect your profit margin before you publish.

Note

The retail price range is a suggestion only—you’re always in control of your final retail price. We regularly update these recommendations to help you stay competitive.

How do I use the Pricing tool?

In My products, open a product and scroll down to Pricing.
Review the suggested price range and see where your current price falls – too low, too high, or within range.
If you like the suggested price, click Optimize to apply it automatically.
If you’d like to make adjustments manually, click Edit price and enter your final retail price, then click Apply.
(Optional) Toggle Free shipping or Etsy off-site ads to see how they affect the price range and estimated profit.
Click Publish to sync the updated price to your store.

Can I set a default profit margin?

Yes! You can set a default profit margin in Store settings → Publishing preferences. While these changes apply to future listings and won’t change current ones, you can still use the Pricing tool to adjust individual products at any time.

Tip

For Etsy products, try using the Profit calculator to get a quick cost breakdown before confirming your final price in the Pricing tool.

If you have any questions or need help, reach out to our Support Team.