How much will I make per sale?
Your profit per sale is the difference between Printify's production cost and the retail price you have set. There are several ways to approach pricing; to learn more about pricing strategies, watch the video below.
The prices displayed in the Printify Catalog represent the production prices, which, along with shipping costs, make up the total cost for a product.
The amount of profit you will make per sale depends on your product’s retail price. You have full control over your retail prices; however, we recommend keeping at least a 40% profit margin to help your business grow with Printify.
Before publishing a product to your sales channel, you will see your current set profit and profit margin in the pricing table. You can adjust the retail price there at any time.
The most common way to calculate your retail price is: cost + profit. Here's an example of what that looks like in real numbers for a product:
| Product | Production cost (Free plan) | Production cost (Premium, 20% off) | Example retail price | Your profit (Free plan) | Your profit (Premium) |
|---|---|---|---|---|---|
| T-shirt | USD 12.00 | USD 9.60 | USD 24.99 | USD 12.99 (52% margin) |
USD 15.39 (62% margin) |
How Printify Premium changes your margin
Printify Premium gives you up to 20% off most products in the Catalog. In the T-shirt example above, that's the difference between a 12.99 USD and a 15.39 USD profit per unit, an extra 2.40 USD per sale. See How does Printify's Premium plan work for current pricing and full terms.
What increases the production cost
A few things raise the base cost shown in the Printify Catalog, which you'll want to account for in your retail price to protect your margin:
- Additional print areas, such as a neck label, sleeve print, or back print, each add an extra charge.
- Sizes 2XL and above carry higher production prices than standard sizes.
- Different colors of the same product can have different production prices.
Shipping costs aren't included in the production price and are calculated separately. See Shipping Rates for current rates by product and destination.
Factors to consider when setting prices for your products
- Who is your target audience, and where are the majority of your customers located?
- What is the average price for similar products on the market?
- How can you add extra value to your product so your customers are willing to pay more?
- Should you choose a local Print Provider to reduce delivery time and shipping costs?
- Will you be offering free shipping in your store? While this could boost sales, remember to incorporate that cost into the product’s retail price.
- Will you use different sales strategies, such as frequent discounts? Think about the price you want to charge and make sure that the price after the discount is applied in your store.
- Will the price of your product cover all your costs?
- Are there any extra costs you need to factor in? These might include things like the Printify Premium subscription, sales channel subscription, transaction fees, payment processing fees, marketing costs, etc.