Do I have to charge VAT to my customers?
Most likely, you will need to charge Value Added Tax (VAT) to your customers to remain compliant and protect your profit margins. However, we strongly recommend consulting with a professional tax advisor; Printify cannot provide specific advice on your individual registration obligations or the taxability of your sales.
If you have registered and received a VAT ID for your business, you’ll need to set up a VAT collection in your store.
What if I am a US-based seller and only use US Print Providers?
If you only use Print Providers located in non-EU countries, such as the US, but your customer resides in one of the European Union* countries, VAT will be added to the order total on the Printify invoice.
Alternatively, if you don’t want to collect VAT, you can block or exclude sales to customers in these countries through your sales channels shipping or availability settings. This prevents orders from EU, UK, or Norwegian customers and avoids VAT-related charges on these orders.
*Austria, Belgium, Bulgaria, Croatia, Cyprus, Czechia, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, and Sweden.
EU customs duty changes
From July 1, 2026, the EU is introducing a new, temporary customs duty on parcels under €150 shipped from outside the EU, which is in effect until July 1, 2028. After July 1, 2028, normal customs duties will apply, depending on the type of good.
The EU is charging €3 per commodity code per parcel entering the region. A commodity code is the customs classification that identifies what type of product a parcel contains.
The charge is based on how many distinct product types are within a parcel. Every product type has its own code (t-shirts have one, hoodies have another). Quantity per product type has no effect on the duty.
Any order printed and shipped from within the EU is exempt from the new duty entirely. If you sell to EU customers, using EU Print Providers or Printify Choice is the most effective way to keep costs unchanged.
What this means for your customers
Printify will collect these duties for you through the Import One-Stop Shop (IOSS) mechanism, the same EU-wide system currently used for VAT on low-value imports. Customs may charge parcel handling fees from the end consumer.
Use Printify Choice for existing listings
Printify Choice automatically selects the best available Print Provider for each order, including EU providers when applicable. Enabling Printify Choice Upgrade on your existing listings re-routes eligible orders to EU fulfillment, without rebuilding your catalog.