How can I set up a store on Walmart?

Written by

Sabrina Barnes

Set up a store and sell your custom products with the second-largest online retailer in the US – Walmart. Use our thorough onboarding guide for a smooth and simple setup process and manage your store hassle-free with Printify.

If you already have a Walmart seller account, follow the same onboarding flow, but mark Steps 2 & 4 as already completed.

Note

Each completed onboarding step will be automatically saved, allowing you to continue the process at a later time. However, note that it won’t be possible to edit the previous steps once completed.

Step 1: Create your store

To get started, you’ll need a Printify store to connect with Walmart. You can create and name a new store during this onboarding step, or use an existing Printify store (if you already have one).

Your store name will be shown on the “ship from” field on shipping labels and can be changed anytime in your store settings.

Step 2: Request to sell on Walmart

To sell on Walmart, you’ll need to join the Walmart Marketplace seller community. Once approved by Walmart, you’ll get an invitation email to set up your account.

Click here to request to sell on Walmart. The application process takes about 10-15 minutes.

Our Walmart integration is available to registered business owners in the United States, Canada, Mexico, the United Kingdom, Japan, India, China, and Hong Kong.

If you’re based in the United States, you’ll need to provide the information listed below. For other locations, please see the required documentation here.

US Business Tax ID (SSN not accepted)
W9 or W8 and EIN Verification Letter from the Department of Treasury that verifies your US business address or place of physical operations
Address or place of physical operations
US business address
Planned integration method for your product catalog (bulk upload, API, solution provider)
Primary product categories, catalog size and related information (e.g., total SKUs you will be selling on Walmart.com initially with verified UPC information, and used vs. refurbished, etc.)

Note

Please keep in mind that it can take about 1 month to receive approval from Walmart. Once you’ve received it, you’ll be able to resume the onboarding process in Printify and continue to the next step.

Step 3: Authorization

During this onboarding step, you’ll need to input your unique Walmart Client ID and Client Secret in Printify to establish a connection between your Walmart store and Printify.

To find your unique Client ID and Client Secret, follow these steps:

From the Walmart Developer Portal, click My Account and choose Marketplace (US & Mexico) to log in to your Walmart Seller account. Alternatively, find your unique Client ID and Client Secret by navigating to Settings → API key management from Seller Center.
Click Add New Key For A Solution Provider and select Printify from the Solution Provider drop-down list and click Next. Provide full access to the Key Permissions and click Submit.
Copy the Client ID and Client Secret in the respective text fields on Printify.

Step 4: Complete seller profile

Now, you’ll need to complete your seller profile on the Walmart Seller Center. Once finished, check the box in the onboarding flow to continue to the final step.

Note

The Walmart seller profile must be completed before a new seller can complete the onboarding process.

To complete your Walmart seller profile:

Access the Seller Profile dashboard from the Settings menu.
Select the section of the Partner Profile to view or edit, and it will direct you to the correct tab.
Fill out the following sections to complete your seller profile:

Company Info
Customer Service
Manage Contacts
Returns
Taxes
Shipping Info
Payment Info

Learn more about each topic here.

Note

A return address needs to be provided as part of the Walmart store setup.

Step 5: Requirements to sell

UPC/GTIN

A UPC is a type of bar code that includes 12 numerals and is typically required for each product variant. However, when it comes to publish your Printify products on Walmart.com, you’ll need to apply for a UPC exemption.

You can apply for UPC exemption by submitting a support ticket from your Walmart Seller Center explaining your circumstances. Read more.

Lag Time

Lag Time is the number of days between the date an item is ordered and when it is shipped. While the standard lag time is 2 business days, Walmart Marketplace allows sellers to apply for a category-based Lag Time Exemption, which increases the lag time up to 5 business days.

Since Printify products are printed on demand, we recommend requesting the maximum possible lag time of 5 business days. Approval is required at the product category level. Read more.

At this point, your Walmart store should be successfully connected. The applicable shipping rates will automatically be assigned to your products during publishing.