What are the costs associated with selling on Walmart?
While there is no monthly or yearly cost associated with selling on Walmart marketplace, you should consider the Walmart referral fees which are charged per order. Walmart will calculate the referral fee based on your product retail price (excluding the shipping cost). This means that the profit margin you set on Printify may not be accurate, as it doesn’t account for the referral fee charged by Walmart.
Additionally, keep in mind that the Walmart return policy covers all items, including POD products. Occasionally, customers may make use of this policy to return non-faulty items, impacting your profit margin calculations.
As referral fees differ based on the category and the product types selected during item setup, you can refer to the table below to determine the profit margin for various Printify products.
Product category | Referral fee percentage |
---|---|
Apparel & Accessories |
15% |
Baby |
8% for items with a total sales price ≤ $10 15% for items with a total sales price > $10 |
Beauty |
8% for items with a total sales price ≤ $10 15% for items with a total sales price > $10 |
Decor |
15% |
Electronics Accessories |
15% for items with a total sales price ≤ $100 8% for items with a total sales price > $100 |
Home & Garden |
15% |
Jewelry |
20% on the first $250 5% on amounts > $250 |
Kitchen |
15% |
Luggage & Travel Accessories |
15% |
Office Products |
15% |
Pet Supplies |
15% |
Shoes, Handbags & Sunglasses |
15% |
Everything else |
15% |