What are the costs associated with selling on Walmart?

Written by

Sabrina

While there is no monthly or yearly cost associated with selling on Walmart marketplace, you should consider the Walmart referral fees which are charged per order. Walmart will calculate the referral fee based on your product retail price (excluding the shipping cost).

Note

This means that the profit margin that you set on Printify won’t be accurate, as it doesn’t take into account the referral fee that will be charged by Walmart. We recommend setting a higher profit margin than the default 40% - try using a 50-60% margin instead, or use the percentages in the table below to make your own calculation.

Referral fees vary by category and are based on the product types you choose during item setup. Below you can see the referral fees that apply to Printify products.

Product category	Referral fee percentage
Apparel & Accessories	15%
Baby	8% for items with a total sales price ≤ $10 15% for items with a total sales price > $10
Beauty	8% for items with a total sales price ≤ $10 15% for items with a total sales price > $10
Decor	15%
Electronics Accessories	15% for items with a total sales price ≤ $100 8% for items with a total sales price > $100
Home & Garden	15%
Jewelry	20% on the first $250 5% on amounts > $250
Kitchen	15%
Luggage & Travel Accessories	15%
Office Products	15%
Pet Supplies	15%
Shoes, Handbags & Sunglasses	15%
Everything else	15%