How can I sell my products on TikTok Shop US?

Written by

Olivia Harlow

Once activated, you’ll be able to sell your products through product showcase, the Shop tab, shoppable videos, and LIVE sessions.

Tip

TikTok Shop US is best suited for sellers with an established following. If you are new to TikTok or have a limited number of followers, we highly recommend exploring TikTok’s Affiliate Program. This commission-based program allows you to easily connect with creators to promote your products.

Product showcase (Store Page)

Customers can browse products, read reviews, and purchase directly from a brand’s profile. The store page can be accessed by visiting a brand’s profile and clicking on the shopping basket icon.

Shop tab

The Shop tab displays a personalized selection of products based on the TikTok user’s interests and lets them browse the TikTok marketplace and discover promotions.

In order to display a product in the Shop tab, it’s essential to connect your TikTok Shop account with your official TikTok account. The official TikTok account is the account that represents the official identity of your TikTok Shop.

Once your TikTok account is linked as your shop’s official account, it will serve as the main representation of your shop on TikTok and have a store page on its profile page. To link a TikTok account as the official account, click here and follow the provided instructions.

Note

The username or nickname of the official account must be consistent with the shop name and the account region needs to be the same as the shop region.

Additionally, you can link up to 4 marketing accounts to one TikTok Shop. Marketing accounts can bring different types of traffic to your shop, each with its unique brand image and focus. To link a TikTok account as a marketing account, click here and follow the provided instructions.

Shoppable videos and LIVEs

Shoppable videos let brands sell tagged products within video content, while LIVE sessions enable real-time, interactive online shopping experiences.

When it comes to shoppable videos and LIVEs, you have the option to display products from either your marketing account or your official account. Just copy the link for each individual item and insert it into your videos or LIVEs.