What is embroidery, and what advantages does it offer?

Written by

Simona Pidika

Embroidery is a decoration technique that uses colored threads to stitch designs directly onto the fabric, creating a textured and long-lasting result. Unlike AOP and DTG printing, embroidery uses thread to build the design onto the fabric, adding depth, texture, and durability.

It’s a popular choice for apparel, hats, and accessories—perfect for adding logos, names, or other custom details that stand out.

Where can embroidery be applied?

Embroidery can be added to a variety of product areas, including:

Front, back, or chest of T-shirts, sweatshirts, and hoodies
Front panels or sides of caps and beanies
Bags, aprons, and other accessories

Each product in the Catalog specifies the available embroidery areas in its description.

A smiling person wearing a navy embroidered hoodie and cap, showcasing detailed embroidered designs on both garments.

What are the advantages of embroidery to your customers?

High-quality, professional look – Embroidery gives products a polished appearance that helps them stand out.
Premium feel – The textured stitches create a tactile finish that customers associate with craftsmanship and value.
Durability – Threaded designs resist fading and maintain their shape through frequent wear and washing.
Better profits through perceived value – Because embroidered items look and feel premium, you can set higher prices while offering lasting quality your customers appreciate.

Tip

To achieve the best embroidery results, make sure your artwork follows the embroidery design guidelines. Following these guidelines helps ensure your design is well-prepared for embroidery, resulting in clean stitching, accurate detail, and consistent quality.
You can learn more in:
How do I prepare my design for embroidery?
What is digitization?

Personalized embroidery

Printify also supports personalized embroidery, allowing customers to add their own names, initials, or custom text to your designs. Personalization increases engagement and makes each item unique.

Learn more: How do I create personalized embroidery products?

Explore embroidery products

Ready to design embroidered items? Discover Embroidery Catalog