How can I request a GTIN/UPC exemption from Amazon US?

Written by

Pascal Blake

Since Printify products don’t have unique product identifiers like GTIN (Global Trade Item Number) or UPC (Universal Product Code), and we currently do not support adding purchased GTIN numbers to your listings, you will need to request a GTIN/UPC exemption to publish and sell your products on Amazon. The process is quick and easy; just follow the steps below.

Note

You will need to request a separate GTIN/UPC exemption for each product category you intend to sell in. Keep in mind that you won’t be able to publish products from Printify if you don’t have an exemption for the required product category.

Step 1: Add a product from Amazon

In your Amazon account, click Add Products, select Blank form, and then click Start, or follow this link.

Blank form selection and Start button when adding a new product in Amazon.

Step 2: Add product name and type

Fill in the Item Name field with the product name, such as “Red Woven Blanket”.
The system will automatically suggest the product type based on the entered name.
You can either click Confirm to accept the suggested type or click Select other if you believe the suggestion does not fit.

Item Name field and Product Type confirmation when creating an Amazon listing.

Step 3: Add product identity information

Ensure to check the boxes next to:
- “This product does not have a brand name”
- “This product does not have a Product ID”
If the product includes variations, select “This product has variations”.

If an exemption is required for your product, a pop-up will appear indicating that the exemption has been granted. Simply click Acknowledge, and you’re done! Just keep in mind that you may need to wait a few hours for the exemption to be processed, wait before attempting to publish from Printify.

Warning box indicating that an exemption has been granted.

If you follow the process described above and the pop-up doesn’t appear, it means that an exemption is not required for the product category or you've already received the exemption previously. In that case, you can quit the process on Amazon and proceed with publishing your product from Printify as usual.

Tip

Once you receive approval, there's no need to continue filling out the listing on Amazon. You can proceed to publish your products from Printify after a few hours have passed.

If you’d like to use any specific brand (e.g., Adidas, Gildan, Comfort Colors) in your listing, you will also need to apply for brand approval. Once you have your exemptions ready, you can move on to connecting your Amazon US store to Printify.

Note

If you encounter issues with obtaining the GTIN/UPC exemption, refer to Amazon's official guide: List products that do not have a product ID (UPC, EAN, JAN, or ISBN)

If you have any questions or need assistance, feel free to contact our Support Team.