How can I customize the look of my Pop-Up Store?

Written by

Lena Murphy

Want to make your Pop-Up Store stand out? You can personalize its look to reflect your brand and connect better with your customers.

Explore each customization option below — and click a link to jump to that section for more details:

Brand logo: Build recognition with your logo.
Store theme: Customize colors and style.
Cover banner: Add a visual highlight.
Product arrangement: Arrange products strategically.
Social media links: Link to your online profiles.
Custom domain: Create a branded store address.

To update your store’s design, navigate to Store settings and click Customize store. This opens the Store Builder, where you can see a live preview of your homepage as you make changes. Easily switch between desktop and mobile views to ensure your store looks great on all devices.

GIF showing how to access the Store Builder from the Printify dashboard.

Note

Additionally, you can integrate your Pop-Up Store with tools like Google Analytics and Facebook (Meta) Pixel. Learn more about setting up marketing tools for your store by visiting this article.

To learn more about how the Store Builder works and what you can do in the editor, see How can I customize my Pop-Up Store using the Store Builder?

Brand logo

You can choose to display the logo, store name, or both, and control whether they appear in the header, footer, or both.

Formats: Use a PNG, JPEG, or SVG file with a transparent background for best results.
Recommended height: 48px.

Store theme

Customize your store’s theme to reflect your unique brand identity. Choose from:

Predefined themes: A curated selection of ready-made color schemes
Custom theme: Create your own palette to fit your brand style

You can select custom theme colors using any of the following methods:

Suggested colors: Recommended combinations that look great together
HEX code: Enter exact brand colors
Color picker: Use the dropper to select any color from your screen
Gradient palette: Fine-tune colors with full spectrum control

Screenshot of the theme editor in Store Builder showing color options and a store preview with products.

Cover banner

Use it to showcase promotions, announcements, or branding with an image and optional text.

Formats: JPEG, JPG, or PNG
Recommended size: 800×300 px (min) to 2500×1000 px (max)
Max file size: 500 KB for optimal loading

Preview your banner on desktop and mobile to ensure it looks great.

Screenshot of the cover banner editor adding a welcome message and banner image to the store.

Tip

Use a high-quality image that fits your brand. The system auto-adjusts the width, so you may need to resize your image using online tools if it appears distorted.

Product arrangement

Control which products appear first on your store’s homepage to highlight bestsellers, seasonal items, or new arrivals. You can reorder products in two ways:

Drag and drop product cards to rearrange them manually.
Use the three-dot menu to move a product directly to the top or bottom of the list.

GIF showing a user rearranging published products in a Printify Pop-Up Store Builder.

Social media links

Social media is a great tool for adding a personal touch and promoting your store. Select the social media accounts you’d like to connect to your Pop-up store, and they’ll be displayed at the bottom of your page.

Screenshot of social media settings with toggles to add platform links.

Custom domain

A custom domain strengthens your store’s branding and provides a seamless experience for your customers. For Squarespace domains, follow this alternative setup guide.

Visit the Your domains tab in Store Settings to connect a domain for your Printify Pop-Up Store.

GIF showing how to connect an existing custom domain in Printify Pop-Up Store settings.