How do I register my brand in the Amazon Brand Registry?

Written by

Olivia Harlow

If you own a trademarked brand and sell products on Amazon, consider enrolling your brand in the Amazon Brand Registry. This program helps brand owners protect their intellectual property and manage their brand more effectively on Amazon.

To register your brand in the Brand Registry, you need to have a pending or active registered trademark, which can be either text-based or image-based. You can review all the eligibility requirements here. Additionally, there are country-specific requirements that must be met, which you can review here.

Follow the steps below to get started.

Note

If you don’t own a trademarked brand but wish to use trademarked brand names in your Amazon product listings or add a unique, non-trademarked personal brand to your shop, you will need to apply for brand approval.

Step 1: Enroll your brand

To start the application process, go to the Brand Registry page, sign in with your Amazon seller account, and select Enroll a new brand from the dashboard.

Then, choose one of the following options:

If you have a pending or registered trademark, click Enroll your brand and proceed with the application.
If you don’t have a trademark yet, consider joining the Amazon IP Accelerator program. This program connects brands with a trusted network of service providers that offer trademark registration services. Learn more about the IP Accelerator here.

Note

Please keep in mind that once you submit the application, you will not be able to change any of the provided information later.

Step 2: Add brand information

In this step, enter the required details about your brand, such as the brand name, logo, and trademark registration or serial number. You can search for trademark numbers here. To obtain proof of trademark ownership, go to the “Documents” tab and download the ownership document, usually titled “Registration Certificate.”

Step 3: Provide product information

Choose the appropriate categories for your brand and add 1 to 3 ASINs that best represent it.

To find an ASIN for a specific product on Amazon, go to Inventory → Manage All Inventory, locate the product, and you’ll find the ASIN listed there.

Step 4: Fill in your business information

Next, enter your selling account and business details, including your registered business address and a valid Tax ID.

Step 5: Provide manufacturing and distribution information

Since your products will be fulfilled through Printify, select the option indicating that you have an agreement with a third-party manufacturer. You will also need to provide a document verifying your relationship with Printify.

To obtain this document, please contact our Support Team and provide the following details:

For legal entities: Full business name, address, and registration number (if applicable).
For individuals: Full name, address, and personal identity code (if applicable).

Additionally, you must upload a recent invoice for an order containing your brand’s products fulfilled by Printify within the last six months. You can access invoices through your Printify account. For more information on finding invoices in Printify, please refer to this article.

After submitting your application, Amazon usually takes about 10 business days to review Brand Registry applications. If additional information is required to verify your identity, the review period may be extended.

Keep an eye on the email address you used for registration for updates. You can also track the status of your application by going to the Brand Registry page → Manage → Brand Applications.