How does personalization work with the Printify Pop-Up Store?

With Personalization, you can offer buyers a more interactive shopping experience in your Printify Pop-Up Store. Customers can personalize products by adding text, images, or both—and see a live preview before checkout.

In this article: 

How can I set up a product with personalization?
Step 1: Open Product Creator
Step 2: Add personalization layers
Step 3: Set limits and requirements
Step 4: Add buyer instructions
Step 5: Save and publish
What does the buyer experience look like?
Desktop vs mobile flow
How are personalized orders managed?
Product Creator vs Toggle personalization
Things to keep in mind

How can I set up a product with personalization?

You can set up personalization directly in the Product Creator when creating or editing a product. This allows you to decide exactly how buyers can customize your products.

Step 1: Open Product Creator

Choose a product from the Printify Catalog. In the Product Creator, click on the Personalization option in the left-hand menu.

Step 2: Add personalization layers

You can choose from:

• Text fields – allow buyers to enter names, dates, or short messages.
• Image fields – allow buyers to upload their own images, logos, or artwork.
• Multiple layers – combine text and image fields for more customization options.

You can also upload your own custom fonts in the Product Creator, giving buyers text personalization that’s fully aligned with your brand style. Learn more about this here. 

Step 3: Set limits and requirements

• Define a character limit for each text field (e.g., max 15 characters for a name).
• Image requirements are set by default to PNG or JPG format with a maximum file size of 15 MB. These limits are fixed and cannot be adjusted.

Step 4: Add buyer instructions

After saving your product, in the Listing details step, you can customize the instructions that will appear under Seller’s tips in your store. These instructions guide buyers on what to enter in each field.

• “Enter a first name (max 12 characters)”
• “Upload a square logo in PNG format (max 15 MB)”

Step 5: Save and publish

Once you’re satisfied with the setup, click Save product and publish it to your Pop-Up Store. Your product will now display a “Personalize it” tag in your store.

What does the buyer experience look like?

When a buyer views a personalizable product in your Pop-Up Store, they’ll see a Personalize & Order button on the product page. Clicking this button opens the Personalization Hub, where they can complete the customization.

Inside the Personalization Hub, the buyer can:

• Enter personalization – type text, upload an image, or both.
• See live preview –  see the mockup update in real time.
• Review personalization – check the summary of your entered details.
• Add to cart & checkout – the personalized product is saved with the order.

Desktop vs mobile flow

• On desktop, all personalization fields are shown on one screen in the Hub.
• On mobile, fields appear one at a time, making it easier to navigate on a smaller screen.

How are personalized orders managed?

You don’t need to input anything manually. Personalization details are included automatically in the order. You can review everything in your order details before it’s sent to production.

Product Creator vs toggle personalization

There are two ways to enable personalization in your Pop-Up Store:

1. Product Creator (recommended)
   • Buyers see a live preview.
   • Supports multiple layers (text + image).
   • Depending on your settings, orders can be sent to production automatically without a manual review.
2. Toggle personalization
   • Buyers see an “extra request” box instead of predefined fields.
   • No live preview available.
   • Orders require manual approval before production.

Things to keep in mind

• Buyers don’t need to fill in all personalization fields; they can be skipped, and the buyer would still be able to submit the order. However, if a field is left empty, the order will be placed on hold in Printify and will need to be confirmed manually before it can move to production.
• If a buyer exits the Personalization Hub, they’ll get a confirmation message. Edits are only saved if they complete the flow.
• When layers are predefined in Product Creator, buyers won’t see a general “extra requests” box. This box is only available if personalization is enabled through the toggle.