What is Personalization Hub for Shopify, and how does it work?

With Printify’s Personalization Hub, Shopify customers can quickly create personalized versions of your products right from the product page. 

Once personalization is enabled for a product, shoppers will see a personalization button on the product page, which opens the Personalization Hub. 

There, they can upload images, add text, and preview their personalized design in real time. When they’re satisfied, they simply save their design and proceed through checkout as they normally would. 

In this article: 
How it works
Set up personalization app block on Shopify
Set up Personalization Hub for a product
Buyer experience with Personalization Hub

How it works

1. Set up your personalizable layers
   Create a design with personalizable text or image layers. Add clear instructions for buyers and define any character limits or image requirements. 
2. Preview your personalization hub link
   Check how your product and instructions look by opening the personalization hub — this is where your buyers will personalize their design. 
3. Add the personalization app block on Shopify
   Add the personalize button app block in the default product page so that buyers can access the hub for your personalizable products. 
4. Let your buyers personalize 
   Buyers will only see the button to access the personalization hub for your personalizable products. Clicking the button will open a popup where the buyers can add custom text and images through the hub experience. 
5. Review and approve personalized orders 
   Each time a buyer submits a personalized design, you can review and edit the design before the order goes to production. 

Set up personalization app block on Shopify

Add the personalization app block to your Shopify theme to activate the personalization hub and show the personalization button on eligible product listings. The button appears only on products that include personalization layers. 

Step 1: Open the theme editor for your Shopify store 

In your Shopify admin, go to Online Store → Themes. Click Customize on your active theme. 

Step 2: Open the default product page setup 

In the theme editor, navigate to Products → Default product page using the top menu. 

Step 3: Add the Personalize button app block from Printify 

In the left sidebar under Template, click Add block. Select Apps, then choose Printify Personalize Button. By default, the button appears at the bottom of the product page.

You can drag and drop the block in the sidebar to reposition it—ideally just below the variant picker. The button will automatically adapt to your store theme’s styling. 

After making your updates, click Save in the top-right corner to ensure your theme changes are applied.

Set up Personalization Hub for a product

Step 1: Open Product Creator 

Choose a product from the Printify Catalog. In the Product Creator, click on the Personalization option in the left-hand menu. 

Step 2: Add personalization layers 

Choose from: 

• Text fields – for names, dates, or messages. Set a character limit for text fields (e.g., 15 characters for a name). 
• Image fields – for logos or artwork. Image requirements: PNG, JPEG, or JPG format, max size 100 MB (fixed and non-adjustable). 
• Multiple layers – combine text and images for more options. 

Name each layer clearly (e.g., "Your name," "Company logo") to help guide buyers in the Personalization Hub. 

Step 3: Preview the customization flow 

On the product details page, go to the Personalization section. Click Preview hub to test it and experience the buyer’s customization flow. 

Step 4: Adjust layer instructions (optional)

If needed, update the instructions for each personalizable layer. Save the product as a draft to apply your changes to the Hub link. 

Step 5: Publish your product 

Finally, publish your product to Shopify. It will now appear with the personalization button directly in the Shopify listing, offering buyers a dynamic customization experience.

Buyer experience with Personalization Hub for Shopify

To help you understand how personalization works from the shopper’s perspective, here’s an overview of the buyer journey—from opening the Personalization Hub to completing their order. 

1. Click the personalization button
   For any product you’ve enabled for personalization, buyers will see a personalization button directly on the Shopify product page. 
2. Personalize the product
   Inside the Personalization Hub, buyers can add text and/or images based on the personalization layers you’ve configured. A live preview updates instantly as they make changes. 
3. Save the personalized design
   When they’re happy with their creation, buyers click Confirm to save their personalized design. 
4. Complete the purchase on Shopify
   After saving their design, they simply click Add to cart or Buy it now and proceed through checkout as usual. Their personalized design is automatically linked to the order.