The retail price is the price that is visible to your customers in your online store. You can edit the retail price of each individual product (and individual variants), as well as for several products at once.

You can edit the price, profit, or the profit margin (calculated based on each variant production cost).

To edit the retail price of an individual product

1. Go to My Products in your Printify account.
2. Click on the product card and scroll down to Variants.
3. Edit the retail price of each size variant separately, or select all variants to edit the price for all variants at once.
4. Lastly, click Publish at the bottom of the page to update the product in your store.

In case you’ve made some changes to the product in your sales channel (for example, you may have updated the product mockup images to custom product images), you can update the product details selectively by leaving only the Colors, Sizes, Prices box checked.

To edit the retail prices in bulk

1. Go to My Products in your Printify account.
2. Select all products that you want to edit.
3. Click Edit price... and enter the new price (or profit, or profit margin). Click Apply.
4. Next, click Publish. You’ll see a pop-up window asking you to confirm which product details you want to update. To update only the prices, select Apply product details to all products, then select Colors, sizes, prices while leaving the other options unchecked. Lastly, click Confirm.