How can I update my retail prices?

Written by

Agate Kraukle

The retail price is the price that is visible to your customers in your online store. You can edit the retail price of each product (and individual variants) and several products at once. You can edit the price, profit, or profit margin (calculated based on each variant’s production cost).

Note

If you'd like to apply the same profit margin to all new products automatically, you can set a default profit margin in your store settings.

The pricing table allows you to customize the table columns suitable for your needs by selecting or deselecting the following options:

Size
Color
Inventory
SKU
Retail price
Profit
Profit margin
Production cost
Shipping cost
Shipping option

Tip

Select Group by primary variant to group all color variants and minimize the table. Then, choose Set as default settings and press Apply to apply the same column selection to all your products.

You can filter the price table by different sizes and colors if you prefer setting different prices for multiple variants.

The pricing table displays the shipping cost for the first item, delivered within the United States. We suggest adding shipping costs to your retail price if you offer free shipping. For additional shipping information, please visit our Shipping Rates page.

Important note

When setting retail prices for your products, keep in mind additional sales channel fees such as listing costs, transaction fees and taxes.

Etsy: Account for listing costs and transaction fees when setting your retail prices. Etsy's fees are calculated within the pricing table and typically amount to around 10% of the retail price at minimum, which sets the maximum potential profit margin at approximately 90%.
Pop-Up Store: Make sure to factor in all potential tax charges when setting your retail prices. If your profit margin isn't enough to cover taxes, the order will be canceled and automatically refunded.

To edit the retail price of an individual product

Go to My Products in your Printify account.
Click on the product and scroll down to Variants.
Edit the retail price of each size variant separately by clicking on the relevant price or margin field, or select all variants to edit the price for all variants at once.
Next, scroll down to Publishing settings and select which product details you want to update. If you’d like to update only the prices, check the Colors, sizes, prices, and SKUs box.
Click Publish at the bottom of the page to update the product in your store.

To edit retail prices in bulk

Note

When updating a price, the same price will be applied to all variants of the selected products. In case you are using different prices for different sizes and would like to retain this pricing strategy, edit the profit margin instead.

Go to My products in your Printify account.
Select all products that you want to edit.
Click Edit price... and enter the new price (or profit, or profit margin). Click Apply.
Next, click Publish. A pop-up window will ask you to confirm which product details you want to update. To update only prices, select Sync and publish selected details for all products, then select Colors, sizes, prices, and SKUs while leaving the other options unchecked.
Click Confirm.