How do I create a single product with different designs?

Written by

Simona Pidika

The Printify Product Creator allows you to upload unique artwork for specific product variants, such as different colors or sizes. This means you can offer a single listing with multiple design variations—like a light design for dark shirts and a dark design for light shirts—without needing to create separate products. This guide walks you through using the "Make a specific design" feature and the Migration Tool for more complex setups.

Note

Please be aware that this feature is not available for embroidery products.

This feature will also be very useful for our non-DTG products, such as posters and leggings, as it allows adjusting the file placement for each size variant separately.

Step 1: Create a product

Start by creating a new product in the Product Creator, or if you’re editing an existing product, click on the Edit design icon.

A product row in the Printify My Products list with the paintbrush "Edit design" icon highlighted in an orange box.

Step 2: Select color variants for making a specific design

The default design will be automatically applied to all color variants. You will need to edit the specific color variant to which you want to add a different design.

To do so, select the required color, click on Make a specific design for [color], and delete the existing design.

Interface of the Printify Product Creator showing a white t-shirt with the "Make a specific design for White" button highlighted in the Variants and layers side menu.

Note

This option is only available for products that have multiple color variants (e.g., T-shirts, hoodies). Products without color options won’t display this step.

Step 3: Upload the new design

Next, upload the new file from your computer or your library. It will be applied to the chosen color variant only. You’ll notice a blue dot on each color variant that has been edited.

Tip

To ensure consistency with the default design, check the size and positioning of the new design.

Printify Product Creator showing a customized white t-shirt variant with a blue dot on the color selection and the "Revert White to default design" option visible in the side menu.

Step 4: Save and publish the product

Lastly, once you’re satisfied with the design, click Save product to save the changes, and proceed to publish (or republish) the product to your store.

An animated demonstration of a published storefront listing where switching between "Navy" and "White" color variants automatically updates the mockup to show the different designs assigned to each color.

Note

If you’d like to showcase different designs with custom mockups, you can use the Mockup Library to upload your own mockups. Simply access the Mockup Library after creating your product and upload custom images for each color variant.

Alternative method: Using the Migration Tool for non-color design variations

If your product doesn’t support color variants (for example, mugs or candles), you can’t assign multiple designs within a single Printify product.

Instead, you can use your store’s variants together with the Migration Tool to offer multiple designs in one listing.

How it works

Create a single product listing in your store (Shopify, Etsy, or TikTok)
Add variants based on design (e.g., “Design A”, “Design B”)
In Printify, create separate products—one for each design
Use the Migration Tool to connect each store variant to the corresponding Printify product

This allows you to keep a single listing with multiple designs, even if they aren’t color-based.

Important

The variants must be created in your store first
Printify does not combine multiple designs into one product automatically
During migration, each variant must be matched to a Printify product

For step-by-step instructions, see Migration Tool for Shopify, Etsy, and TikTok Users.