How do discounts work for Pop-Up Store?

Promotions are an excellent way to reward your shoppers and supporters, improve your store’s conversion rate, and boost sales. To leverage this sales strategy, we’re introducing a discount creation tool for Pop-Up Store sellers.

Currently, Pop-Up Store sellers have the option to create the following discount types:

• Product discount, which will apply a set percentage discount to all eligible product variants in your store (store-wide discount).
• Shipping discount, which allows you to offer reduced shipping rates to your customers (covered by your product profit margin).
• Coupon code, which allows you to create fixed percentage discount codes that can be shared with your audience.

Go to the Promotions section in your Pop-Up store to set up a promotion. If you have multiple Pop-Up stores in one account, you’ll need to set up each store’s promotion separately.

How do the Pop-Up Store promotions work?

Product discount

This promotion works by applying a discount across all eligible product variants in your store. This sales strategy makes the products more attractive to buyers and can create a sense of urgency for them to make a purchase while the discount is available.

Shipping discount

A shipping discount allows you to offer reduced shipping rates to your customers at checkout. These reduced rates (free or discounted shipping, depending on your discount) will be covered by your product’s profit margin if it exceeds the discount.

For example, let’s say you choose to set up a USD 5 shipping discount. Here are the potential scenarios:

Coupon code

A coupon code can be entered at your store checkout by the customer. The discount applies to product prices, shipping fees, or the total cart value, depending on how you have set up the promotion.

Can I edit my promotion once it’s active?

Yes, you can edit your promotion while it’s still active:

1. Go to the Promotions tab.
2. Click the Edit icon.
3. Make the desired changes.
4. Re-publish the promotion.

Alternatively, you can delete the campaign, which will instantly stop the promotion, and no discounts will be visible in your store.

How many promotions can I run simultaneously?

• Product and shipping discount promotions: You can run multiple promotions simultaneously, but only one of each type. Note that an ongoing promotion cannot overlap with a future campaign.
• Coupon code promotions: You can run several coupon code promotions at the same time, and any one of the active codes can be redeemed at checkout.

If you wish to make changes to any promotion, your options are:

• Edit an active promotion.
• Wait until your active promotion ends and start a new promotion.
• Delete an existing promotion and start a new one.

What does the promotion status mean?

In the Promotions tab, you will be able to see three statuses for the promotions you have created:

• Active: The promotion is live in your store and available to your customers.
• Scheduled: Your promotion will start at a future date.
• Expired: The promotion period has ended and the discounts are no longer available in your store.

What happens if the discount exceeds the product profit margin?

To ensure that your Pop-Up Store remains profitable, we’ve set certain restrictions on discounts:

• Product discount: You can set a discount on products that is equal to or lower than your product’s profit margin. For instance, if your product has a 40% profit margin, you can offer a discount ranging from 1% to 40%. If the discount exceeds the profit margin, the product will automatically be excluded from the promotion.
• Shipping discount: The shipping discount you create will only apply to shipping costs if it is less than the product’s profit margin. For example, if a shipping discount of USD 5 is equal to the product’s profit margin, no shipping discount will be applied at checkout.
• Coupon code: A coupon code will only be effective at checkout if the sale remains profitable. For instance, a 25% off coupon will not activate if the product’s profit margin is only 20%.