How do I set up an Amazon US seller account?
To start selling products on Amazon US, begin by creating a seller account. Watch our detailed video of the entire setup process or follow the step-by-step guide below.
Step 1: Sign up for Amazon Seller Central
Start by navigating to Amazon Seller Central and signing up using either an email address or your existing Amazon account. You can only maintain one Seller Central account for each region in which you sell unless you have a legitimate business need to open a second account.
Step 2: Set up a business account
Next, you need to select your account type. To integrate with Printify, you must set up a business account; the individual account option will not work.
Select the option to create a business account and add your business location. Ensure you choose the correct business type, as this cannot be changed later and may affect your account status. Provide your business details and continue.
Step 3: Add seller information
Provide information about the primary contact person, including their name, personal information, government ID, and phone number, which will need to be verified.
Step 4: Set up billing information
Next, add your payment information. Keep in mind that the bank account you add should be in the name of the primary contact or the business name you provided in the previous steps.
You will also need to add your payment details in this step to pay the monthly subscription fee for Amazon’s Professional selling plan, as you’ll be automatically enrolled in it. Although you can switch to the free Individual plan, you will need the Professional plan as it includes the features needed to connect your store to Printify, such as setting up shipping templates.
Step 5: Add your store and product information
Next, choose a unique store name and answer a few questions about the products you will sell. For Printify products, select the following options:
- “Do you have Universal Product Codes (UPCs) for all products?” Select “No” as Printify products do not have UPCs, and you will need to request a GTIN/UPC exemption for your products.
- “Do you have any diversity certifications (e.g., Minority, Women, Veteran, or LGBT-owned businesses) that you wish to add to your account?” Select the most appropriate answer for your case.
- “Do you own a brand? Or do you serve as an agent, representative, or manufacturer of a brand for any of the products you want to sell on Amazon?” If you own a trademarked brand, select “Yes”. Keep in mind that in this case you should also apply for Brand Registry to help protect and build your brand.
Step 6: Verify your identity and address
Lastly, verify your identity and address by completing the following steps:
- Upload a photo of your ID (driver’s license, state-issued ID, or passport) and proof of address, such as a bank or credit card statement.
- Verify your identity by either taking a photo or joining a call with an Amazon Associate.
Your application will then be reviewed by Amazon. Please keep in mind that processing your request may take up to a few weeks. We suggest regularly checking the email you registered with Amazon for further communication.
Step 7: Complete the setup
Once your account has been approved, complete the setup process by following up on any pending actions highlighted in the “Actions” section of your Dashboard in Seller Central.
Now that your account is fully set up, you can move on to the next step, which is setting up shipping.