What is Printify Choice Global Fulfillment?
Printify Choice Global Fulfillment is a new program that offers a curated selection of products and variants with local shipping rates and delivery times, ensuring fulfillment closer to the customer. As a result, customers receive high-quality products more quickly and at a lower cost.
Expand your business internationally with ease—create a single product that automatically adjusts for customers in the US, Australia, the UK, and the EU. We’re actively working to expand support to include Canada as well—stay tuned!
Here’s how it works:
- Select an eligible Printify Choice product with eligible variants. Browse our current eligible Printify Choice selection here—more coming soon!
- Eligible listings are automatically fulfilled locally in these regions: the US, the UK, Australia, and the EU. Buyers in these regions will see local shipping estimates and costs at checkout.
- If you include any variants not listed here, the customer-facing shipping profile will not display local shipping prices or delivery times. However, our system will still route eligible variants for local fulfillment, while ineligible variants will be fulfilled according to the international shipping rates and delivery times.
To create a new product or update an existing one for Global Fulfillment, follow these steps.
Printify Choice Global Fulfillment: Benefits & Limitations
| Benefits | Limitations |
|---|---|
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Localized shipping for global buyers – Offer local shipping rates to customers outside the US (including UK, EU, AU/NZ), increasing competitiveness and boosting conversion rates. |
Not all products or variants are eligible – Currently limited to select products (e.g. Bella Canvas 3001, Gildan 5000, 6400, 18000, 18500) and their most popular variants. Ineligible variants (like certain colors or sizes) must be manually removed from listings. |
|
Minimize global selling stress – Avoid issues like tariffs, supply chain delays, GPSR compliance worries, and cross-border shipping by letting Printify fulfill orders locally. |
Limited geographic coverage – Local shipping is available in select regions (US, UK, EU, AU/NZ). Other regions (LATAM, most of APAC, MEA) are not yet supported. |
|
Better Etsy rankings – A single, globally optimized listing combines traffic and sales, improving visibility and chances of ranking higher in search. |
Some value-added services, like branded inserts, may not be available with all local fulfillment options. |
How does Global Fulfillment differ from Order Routing?
There are several key differences between Global Fulfillment and Order Routing:
Order Routing:
- Designed to prevent out-of-stock issues, as well as optimize fulfillment by rerouting single-line item international orders to a closer provider whenever possible.
- Helps reduce delivery times but does not lower shipping costs for the customer.
- Can sometimes cost slightly more than the original provider while staying within your set limits.
- Enabled or disabled at the store level, so it applies to your entire store.
Printify Choice Global Fulfillment:
- Ensures your production price remains the same regardless of the customer’s location.
- Shortens shipping times for international buyers, similar to Order Routing.
- Allows you to offer local shipping rates, making products more attractive and increasing visibility on Etsy.
- Works at the product level, giving you greater flexibility.
How are taxes handled when using Global Fulfillment?
When you enable Global Fulfillment, products are fulfilled locally based on the buyer’s location. This means that sales in the UK, Australia, and the EU may be subject to Value Added Tax (VAT), Goods and Services Tax (GST), or other regional tax equivalents. Etsy automatically calculates and applies the appropriate local taxes at checkout for these regions.
Unlike US sales tax, which allows exemptions through resale certificates, local taxes in other countries do not. As a result, Printify applies the applicable tax when processing the order. However, sellers registered as taxpayers in the relevant jurisdictions may be able to reclaim this tax from their local authority. For more information, visit this article.
For manual orders containing Global Fulfillment products, the tax, which can range from 0-27%, is calculated after submission. This is because the final fulfillment location, which determines the tax, is selected after the order is placed to ensure the fastest shipping and best pricing.
Can I offer free shipping with Global Fulfillment?
Yes, you can set up free shipping for an Etsy product by enabling the “Free shipping” toggle in Printify, just like for any other Etsy product.