What is the EU’s General Product Safety Regulation (GPSR)?

Since December 13, 2024, the European Union (EU) require that all product listings for items shipped to or within the EU* and Northern Ireland include additional product information. This is part of the General Product Safety Regulation (GPSR) to ensure product safety across the EU.

• The regulation applies to all consumer products across all sales channels, including everything in the Printify Catalog.
• The new requirements affect products shipped to or within the EU and Northern Ireland, wherever your store is based.

What are the new product listing requirements for items shipped to or within the EU and Northern Ireland?

As per the GPSR each listing must include:

Business and responsible person’s information (to meet EU responsible person requirements)

The GPSR requires an economic operator established in the EU to take responsibility for each product, and your listing must show that party's name, postal address, and email address.

• If your business is based in the EU or Northern Ireland, use your own business details.
• If it isn't, appoint someone established in the EU, such as an authorized representative, and use their details instead.

Product information

This includes product identification, country of origin, compliance details, age restrictions, handling instructions, and applicable warnings and hazard information. Printify will supply all required product information.

Warranty information

The GPSR mandates to include in the description the general EU product warranty of two-years for products sold within the EU and Northern Ireland. As the seller, you are responsible for providing your customers with a refund or replacement if a product defect occurs after the first 30 days, which are covered by Printify’s policy.

Do I need to provide a physical mailing address in the EU for GPSR?

Yes. Every listing needs to show a physical postal address in the EU or Northern Ireland along with an email address, and that address has to belong to a party established there. An address outside the EU doesn't meet the requirement on its own, so if your business is based elsewhere, you can appoint a partner in the EU to act as your responsible person and use their contact details.

What happens if my products fail to comply with GPSR?

It is the responsibility of the seller or store owner to ensure compliance with the GPSR, which applies to all sales platforms, including individual stores and marketplaces.

Failure to comply when selling on a marketplace could lead to your products being blocked or your listings becoming invisible to customers in the EU and Northern Ireland.

Can I avoid the GPSR requirements?

GPSR is a European Union law, so if you’re selling items to the EU or Northern Ireland, you’ll need to comply with the laws in that region. Excluding the EU and Northern Ireland from your shipping destinations is the only way to fall outside the regulation. For steps on how to exclude certain shipping destinations for your Etsy store, please refer to this article.

Who can act as my responsible person in the EU?

Under the GPSR, your responsible person has to be established in the EU. That can be your own business if it's registered in the EU or Northern Ireland, an EU-based partner you work with, or an authorized representative you appoint in writing to act on your behalf. Their name, postal address, and email address then go on every listing you sell into the EU and Northern Ireland. Printify supplies the product safety details for the items themselves, and you supply the responsible person details.

Why is the two-year warranty not covered by Printify?

The 2-year warranty is your responsibility as the seller. Printify operates on a B2B (business-to-business) model, providing products to merchants like you, while you sell directly to customers under a B2C (business-to-consumer) model. This means you are responsible for offering a refund or replacement within 2 years if there’s a defect in the product (excluding normal wear and tear). To learn more, please visit this page.

Under Printify’s policy, a replacement or refund may be requested by merchants within 30 days of a product being received if an issue is identified. After this period, customer concerns are to be addressed by merchants in accordance with consumer protection laws.

Can I continue selling my products if you haven’t yet provided the necessary product information?

In case you do not provide respective required information under GPSR, you will not be compliant with the respective regulation/requirements and thus be subject to liability for non-compliance. Your product listings might be removed by sales channels (such as Amazon, Etsy) in accordance with their internal processes, and there might be monetary fines as well. Be sure to consult your legal counsel for advice on the GPSR requirements.

What if I’ve combined multiple products into one product listing?

If you’ve combined multiple products into one product listing, you must manually update the listing description to include the GPSR information for each product involved. You can find the necessary product information in the product details, located below the description box:

*EU member states include Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, and Sweden. This regulation also applies to Northern Ireland, although it is not an EU member state.