What is Printify Choice, and how does it work?

Written by

Sabrina Barnes

Printify Choice offers a hassle-free fulfillment option that streamlines the Print Provider selection process, ensuring your orders are fulfilled with the best price, quality, and speed, every time.

The result is you get to rest easy knowing your customer is getting a top-quality product in the quickest time possible.

Why choose Printify Choice?

Best of Printify: The finest selection of Printify products, featuring a diverse range of sizes, colors, and print areas—all at the best prices.
Fixed pricing: The best value among all options in our Catalog, available at a fixed price.
Superior quality: Only top-rated providers are part of the Printify Choice network, ensuring premium print quality.
Consistent availability: By choosing the Printify Choice network over a single provider, you substantially reduce the risk of out-of-stock issues.
Optimized fulfillment: Thanks to the Printify Choice routing algorithm, orders are fulfilled closer to the customer, resulting in faster delivery.
Printify Quality Promise: All your orders are backed by the Printify Quality Promise. If anything falls below standard, simply send us a picture, and we’ll ship a replacement to your customer at no cost to you.

To create a product with Printify Choice, browse the Printify Choice category in our Catalog, select a product, and click Start designing. Next, add your design and publish the product to your store as you normally would.

Alternatively, migrate your eligible existing products to Printify Choice.

Which products are available with Printify Choice?

Currently, the Printify Choice range consists of 100+ best-selling products at unbeatable prices. It includes a variety of products, such as t-shirts, hoodies, sweatshirts, totes, and baby garments. Explore the Printify Choice category in our Catalog to discover these options.

Note

Out-of-stock issues are unlikely to occur with Printify Choice, as you’re choosing a network rather than a single provider. However, in rare instances of unavailability, our system will select a vetted, identical substitute at no extra cost to you.

What print areas are offered with Printify Choice?

Printify Choice products come with a wide variety of print areas, depending on the item. These may include front, back, sleeves, neck labels, all-over print, and more. To explore available options, browse the Printify Choice category in our Catalog and use the filters on the right-hand side to narrow down products by specific print areas.

Printify Choice Catalog with print area filters displayed on the right side

Note

When you choose Printify Choice, you are selecting a network rather than a single provider. Although the Printify Choice algorithm strives to maintain a consistent print area, designs may be reduced by up to 7% in rare cases with unique colors.

Keep in mind that if you create a product with multiple print areas under Printify Choice, and no Print Provider supports all those areas with the item currently in stock, the product will be marked as out of stock during order processing—even if it appears as in stock in the Catalog.

How much does Printify Choice cost?

Printify Choice products are available at a fixed price, providing the best value among all options in our Catalog. You’ll pay the listed price regardless of the fulfillment provider.

For example, our best-selling Gildan 64000 unisex t-shirt starts at $7.77 with Printify Choice (with Printify Premium), while the next lowest-priced, top-rated option from SwiftPOD starts from $9.99.

Most shipping options start from USD 4.29 (+2.09 for each additional item). Best of all, shipping prices always follow the first-item plus next-item rule, regardless of how many Print Providers are fulfilling the order*.

*Applies only to Printify Choice products within the order.

Is international shipping available through Printify Choice?

Printify Choice offers the best value with the United States as your target market. If you do not see the Printify Choice option, ensure you have selected the United States as your “Ship from” region (target market) in our Catalog.

However, international shipping is also available through Printify Choice. You can view the shipping rates here.

To ensure a great customer experience, our system will always try to fulfill the order within the customer's country or region if it costs the same or less. At checkout, the customer will see the international Printify Choice shipping rate, but if local fulfillment is available, you may end up paying less for shipping than what the customer was charged. You’ll never pay more than the listed Printify Choice price.
If there isn’t a nearby fulfillment location, we will ship the order from the US and apply the listed international shipping rates.
If Global Fulfillment is enabled for your products, customers in the US, Australia, the UK, and the EU will see localized shipping rates and delivery speeds at checkout. This feature is currently only available to Etsy and Shopify merchants.

How are orders with multiple products fulfilled?

Our system will always attempt to group all ordered Printify Choice products together wherever possible, fulfilling them at one fulfillment location.

If grouping all items at one location isn’t possible, we may split the order between multiple Printify Choice fulfillment locations. However, shipping prices will always follow the first-item plus next-item rule*, ensuring you are never charged more than expected.

*Applies only to Printify Choice products within the order.

Tip

For the best savings, we recommend migrating your eligible existing products to Printify Choice.

When might an order be split and fulfilled in different facilities?

Orders may be split in certain cases, such as the following:

Non-Printify Choice items: The order includes a non-Printify Choice item, and Order Routing is disabled in the store settings.
Temporary provider issues: A Printify Choice Print Provider is temporarily out of stock or experiencing technical issues for a specific variant.
Multiple variants within the same product: The order contains product variants that must be fulfilled by specific Print Providers due to unique fulfillment capabilities.

Will I be able to see the Print Provider fulfilling the order?

When you select Printify Choice as the fulfillment option, our platform will automatically choose the most suitable Print Provider from our network of top-quality providers, taking into account your customer’s location while charging you a flat production price.

However, specific Print Provider details will not be disclosed and may vary for each order or product fulfilled with Printify Choice.

Are Printify Choice products compatible with other Printify features?

Yes, Printify Choice products are compatible with other Printify features, such as:

Packaging inserts (some products)
Gift messages (some products)
Express Delivery (for Bella+Canvas 3001 and Gildan 5000 t-shirts with front prints)
Economy Shipping
Printify Connect (available for Printify Premium subscribers)

Tip

Pairing Printify Choice with Economy Shipping creates a highly attractive print-on-demand option that can maximize your profit margins and position you ahead of the competition.

Will my existing orders be automatically routed to Printify Choice?

If an exact product match is available and it will result in both time and cost savings, your order will automatically be routed to be fulfilled through the Printify Choice network. This feature is enabled by default in your store settings, and orders are only rerouted when savings are guaranteed, without changing the original product.

However, if you prefer not to have your orders automatically routed, you can opt out of this option. To learn more about the upgrade to Printify Choice, visit this article.